The media landscape is fragmenting, consumer behaviour is evolving, all sports are fighting for relevance, audience, engagement and income.
Through developing and - crucially - implementing highly successful innovations across events and competition formats, we have developed an approach that is tailored to meet the needs of the sports industry.
Clients in this sector have included rights holders, media companies and sports technology providers.
Whether you are looking to revitalise an event, develop a competition format, introduce new technology or transform the fan experience, our structured approach to design, development and implementation will help set you on a path to success.
Services we provide:
- New event and competition feasibility analysis
- Revenue diversification, including commercial modelling
- Product development and optimisation for the sports market
- Go-to-market strategy and business development planning
“Jon helped us take our innovative technology solution and tailor it to meet the needs of rights holders, brands and agencies across the sports industry. His outstanding understanding of the sector guided us through the development of a market-entry strategy for Europe and the Middle East. His network of trusted relationships helped connect us with decision-makers across a range of sports including football, cricket, rugby, motorsports and golf. He has an exceptional understanding of the commercial drivers of value in sport and real empathy for the challenges facing those working in the sector.”
Chief Executive, Maplytiks
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