We help our clients better-understand their community and the wider market landscape.
We consolidate and interpret data sources, strengthening the business case around sponsorship and other commercial activity.
We have the analytical skills and industry knowledge to provide insight that supports critical business decisions around investment, product development and community engagement.
Cricket Business Intelligence Base
Bayridge Sports is also the home of the Cricket Business Intelligence Base. This comprehensive commercial resource covers key aspects of the sport’s revenue and finances, including international cricket and the major domestic leagues.
Insight services we provide:
- Market intelligence
- Research programme development and review
- Bespoke research - stakeholder, consumer and media
- Valuation services - sponsorship, media rights and events
“Bayridge Sports helped us set a baseline and targets for the most important elements of our new strategy. They brought clarity to the roles that different stakeholders would need to play to achieve our ambitious targets for the sport.”
Director of Strategy, England & Wales Cricket Board
"Bayridge Sports provided us with outstanding insight on the competitive landscape and emerging trends in the market. Their analysis and recommendations were presented in a practical and efficient manner that fed smoothly into our internal processes and provided timely support for major strategic decisions,”
Managing Director, Opta
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